The study suggests that 20 percent of customers only buy sustainable products. When committing to a purchase, the critical variables considered are: renewable packaging (6 percent), materials (6 per cent ), ethical manufacturing (5% ) and carbon footprint of shipping (4% ). But still, price (41 percent) and quality (25% ) are the most essential purchase drivers for customers. Otherwise to the environment, online retailers should give more and better product information regarding the sustainability and effect, as this would create 69% of UK consumers more likely to purchase. On the flip side, 66 percent of people who would store abroad if a foreign store offered lower costs, would reconsider buying from them if additional data was shared by those retailers about the environmental impact of delivery. Info is wanted by UK consumers around purchases that are Renewable Consumers in the United Kingdom desire greater transparency and product information around purchases. Two thirds of customers would even reconsider their decision if retailers communicated the effect which they have on the environment. If retailers are transparent, six would likewise encourage to reconsider the number of orders that they reunite. Presently, serial returners price the UK industry an estimated 22 billion euros each year. Research from InRiver indicates that 62 percent of young customers in that the United Kingdom say they’d reconsider buying if retailers communicated about the ecological impact. And 63 percent said they would stop using a brand if it had been detrimental to the environment. If product is sustainable how to judge
Sustainability is a very important part in the current purchase decision process. More and more consumers would like to be aware of the effect of their products and retailers on the environment. Lately, fashion giant Zara such as made the promise to market clothing that was sustainable by 2025.
If communicated effect shoppers would reconsider To assess whether a product is renewable, most customers consider packaging materials (47% ), followed by merchandise advice (44% ). Other popular giveaways are a retailer’s marketing and promotion (25 percent) and influencers (17 percent).